Brand kit

Logos, colours and type for writing or designing about RouterPlus.

The logo

The mark is a four-point star with routes branching from its centre. It works alone at small sizes.

Write RouterPlus in sentences: one word, capital R and P. The lowercase “routerplus” appears only in the logo.

WriteRouterPlus

Don't write~~Router PlusRouter+~~RP

Use these files only to refer to RouterPlus and its products.
Don't stretch, squash, rotate, recolour, outline, add shadows or re-space the logo.
Clear space: leave at least half the mark's height empty on every side.
Minimum size: wordmark 80 px wide on screen (20 mm in print); mark alone 16 px.
Black or blue-mark versions on light backgrounds, white on dark backgrounds and photos.
Don't put the logo in a box, badge or shape, except the app icon as supplied.
Don't use the logo to suggest that RouterPlus endorses, sponsors or partners with you unless we've agreed it.
Don't make the logo part of another logo, product name or domain.

Clear space: half the mark's height on every side

80 px

16 px

Minimum sizes on screen, shown at actual size

Use SVG wherever it's accepted. PNGs are transparent and large enough to scale down.

Paper and ink carry the page, blue is the brand colour, and the soft accents are for fills and gradients.